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Brand of the YEAR 2015: as it was

27 – 29 January Minsk hosted the Final event of the Professional competition brand of the YEAR 2015. The most successful Belarusian companies received the prestigious award for the implementation of their marketing strategies and consumer acceptance.


Brand of the year – is the most significant and bright event in the sphere of marketing and branding in Belarus, in the framework of which awards companies that proved themselves in the competitive year.


Participants in the Professional nomination 27 Jan presented before the International jury was implemented during the year, marketing strategy and defended her. 9 companies tried to prove that they are worthy of the title “brand of the year”.


Also in the framework of the contest held a Marketing conference ADVANCEDBRANDING. Leading experts from Russia, Ukraine and Belarus shared their experience with the audience.

Recognition of consumers brought victory pack “, Gomeloboi”. For two months the company SATIO interviewed more than 1,000 people throughout the country. Among the most frequently cited brand was named the brand “Gomeloboi”.

According to the materials:

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